Privacy Policy — em7777 Casino Philippines

1. Introduction

em7777 ("em7777", "we", "us", "our") operates the online gaming platform accessible at em7777.org (the "Platform"). We are committed to protecting the privacy and personal data of all users ("Player", "you", "your") who access or use our Platform.

This Privacy Policy describes the types of personal information we collect, the purposes for which we use it, the circumstances under which we may share it, and the rights available to you under applicable Philippine law — in particular, the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations.

By registering an account on em7777 or continuing to use the Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree, please discontinue use of the Platform and contact us to request account closure.

2. Data We Collect

em7777 collects the following categories of personal data from players:

Category	Examples	Purpose
Identity Data	Full legal name, date of birth, nationality, government-issued ID number	Account registration, KYC verification, age verification (21+)
Contact Data	Email address, mobile number, residential address	Account communication, support, regulatory notices
Financial Data	GCash / Maya account reference, bank account details, transaction history	Processing deposits and withdrawals, fraud prevention
Technical Data	IP address, device type, browser type, operating system, session logs	Platform security, fraud detection, service improvement
Usage Data	Games played, bet amounts, session duration, bonus usage	Responsible gaming monitoring, personalisation, analytics
Communications Data	Support chat transcripts, email correspondence, feedback submissions	Customer support, dispute resolution, quality assurance

We do not collect sensitive personal information (as defined under the Data Privacy Act) unless strictly required for regulatory compliance, in which case we will seek your explicit consent.

3. How We Collect Data

em7777 collects personal data through the following means:

• Direct interactions: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or participating in promotions.
• Automated technologies: Technical and usage data collected automatically when you access the Platform, including through cookies, web beacons, and server logs.
• Third-party sources: Identity verification data from KYC service providers; fraud screening data from payment processors; publicly available information where permitted by law.

4. How We Use Your Data

em7777 uses your personal data for the following purposes:

• To create and manage your player account and verify your identity and age (21+ requirement).
• To process deposits, withdrawals, and other financial transactions in Philippine Peso (₱).
• To comply with our legal and regulatory obligations under PAGCOR regulations and Philippine law, including anti-money laundering (AML) and counter-terrorism financing (CTF) requirements.
• To detect, investigate, and prevent fraudulent activity, cheating, and other prohibited conduct.
• To provide customer support and respond to your enquiries and complaints.
• To send you account-related communications, including transaction confirmations, security alerts, and policy updates.
• To send you promotional communications and personalised offers, where you have consented to receive such communications.
• To monitor your gaming activity for responsible gaming purposes, including identifying signs of problem gambling and enforcing self-exclusion requests.
• To improve and optimise the Platform, including through analytics and user experience research.

5. Legal Basis for Processing

em7777 processes your personal data on the following legal bases under the Data Privacy Act of 2012:

• Contractual necessity: Processing required to perform our contract with you (i.e., to provide the gaming services you have registered for).
• Legal obligation: Processing required to comply with applicable laws and regulations, including PAGCOR licensing requirements, AML/CTF obligations, and tax reporting.
• Legitimate interests: Processing for fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights and freedoms.
• Consent: Processing for marketing communications and non-essential cookies, where you have provided explicit consent. You may withdraw consent at any time.

6. Data Sharing & Disclosure

em7777 does not sell, rent, or trade your personal data. We may share your data with the following categories of recipients, strictly on a need-to-know basis:

• Payment processors and e-wallet providers (e.g., GCash, PayMaya, partner banks) for the purpose of processing financial transactions.
• KYC and identity verification service providers engaged to assist with player verification and fraud screening.
• Regulatory authorities, including PAGCOR and the Anti-Money Laundering Council (AMLC), where disclosure is required by law or regulatory instruction.
• Law enforcement agencies where disclosure is required by a valid court order, subpoena, or applicable law.
• IT and platform service providers who assist in operating the Platform, subject to strict data processing agreements and confidentiality obligations.

All third-party service providers engaged by em7777 are contractually required to process your personal data only for the specified purpose and in accordance with applicable data protection law.

7. Cookies & Tracking Technologies

em7777 uses cookies and similar tracking technologies to enhance your experience on the Platform. The types of cookies we use include:

• Strictly necessary cookies: Essential for the Platform to function correctly, including session management and security features. These cannot be disabled.
• Functional cookies: Remember your preferences (e.g., language, display settings) to personalise your experience.
• Analytics cookies: Collect anonymised data about how players use the Platform to help us improve performance and usability.
• Marketing cookies: Used to deliver relevant promotional content. These are only set with your consent.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Platform.

8. Data Retention

em7777 retains your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. Specifically:

• Account and identity data is retained for a minimum of five (5) years following account closure, in accordance with PAGCOR and AML/CTF regulatory requirements.
• Financial transaction records are retained for a minimum of five (5) years from the date of the transaction.
• Customer support communications are retained for three (3) years from the date of the interaction.
• Marketing consent records are retained until consent is withdrawn, plus a reasonable period thereafter for compliance purposes.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised in accordance with our data disposal procedures.

9. Data Security

em7777 implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the Platform.
• Encryption of sensitive data at rest, including financial information and government ID details.
• Access controls limiting employee access to personal data on a strict need-to-know basis.
• Regular security assessments and penetration testing of Platform infrastructure.
• Incident response procedures for detecting, reporting, and managing personal data breaches.

While em7777 takes all reasonable steps to protect your data, no method of electronic transmission or storage is 100% secure. You are responsible for maintaining the confidentiality of your account credentials and for notifying us immediately of any suspected unauthorised access to your account.

10. Your Rights

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by em7777:

• Right to be informed: The right to be notified of how your personal data is being processed.
• Right of access: The right to request a copy of the personal data we hold about you.
• Right to rectification: The right to request correction of inaccurate or incomplete personal data.
• Right to erasure: The right to request deletion of your personal data, subject to our legal retention obligations.
• Right to object: The right to object to the processing of your personal data for direct marketing purposes.
• Right to data portability: The right to receive your personal data in a structured, commonly used format.
• Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data rights have been violated.

To exercise any of these rights, please contact our Data Protection Officer using the details provided in Section 15 of this Policy. We will respond to all verified requests within thirty (30) days.

11. Children & Minors

The em7777 Platform is strictly intended for individuals who are 21 years of age or older. We do not knowingly collect personal data from individuals under the age of 21. If we become aware that personal data has been collected from a person under 21 years of age, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that your child has registered on the em7777 Platform, please contact us immediately at the details provided in Section 15. We take underage access extremely seriously and will act promptly on any such report.

12. Third-Party Links

The em7777 Platform may contain links to third-party websites or services for informational purposes. em7777 is not responsible for the privacy practices or content of any third-party sites. We encourage you to review the privacy policies of any third-party sites you visit. This Privacy Policy applies solely to data collected by em7777 through the Platform.

13. International Data Transfers

em7777 primarily stores and processes your personal data within the Philippines. In certain circumstances, your data may be transferred to and processed in countries outside the Philippines — for example, where we engage international technology service providers. In all such cases, em7777 ensures that appropriate safeguards are in place to protect your personal data, including contractual data protection clauses consistent with the requirements of the Data Privacy Act of 2012 and the standards set by the National Privacy Commission.

14. Changes to This Policy

em7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal obligations, or Platform features. When material changes are made, we will notify registered players via email or a prominent notice on the Platform. The date of the most recent revision is displayed at the top of this page. Your continued use of the Platform following the posting of any changes constitutes your acceptance of the revised Privacy Policy.

We encourage you to review this Privacy Policy periodically to stay informed about how em7777 is protecting your personal data.

15. Contact & Data Protection Officer

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, please contact our Data Protection Officer (DPO):

em7777 Data Protection Officer
Email: [email protected]
General Support: [email protected]

We aim to respond to all data privacy enquiries within thirty (30) calendar days of receipt. For unresolved concerns, you have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines.

For responsible gaming concerns, please visit our Responsible Gaming page. For the rules governing your use of the Platform, please review our Terms & Conditions.